Apple Thoughts - News & Reviews on all things Apple

"J.D. Power and Associates has just announced the results of their annual 2011 U.S. Wireless Handset Customer Satisfaction Study. Apple has earned the top-spot on the list for the sixth consecutive time."

Say what you will, but even with the updates and model changes with all the other phones, Apple still reigns supreme when it comes to customer satisfaction. Well done Apple, now when is that iPhone 5 going to be here??

"If there's a name associated with customer satisfaction, it's J.D. Power and Associates. I mean, come on-with a name like J.D. Power, the firm is practically the superhero of customer satisfaction. So the news that the iPhone has maintained its head-of-the-class standings in both the company's consumer and business smartphone satisfaction studies is no small matter."

The iPhone received 811 points out of 1000 possible, whereas the industry average is 765. LG was the closest out of the competition receiving 776 points. Apple, as a business, scored 803 points, followed by RIM with 724 points. The iPhone survey was from 3,221 smartphone owners, who had used their phones less than two years. For the business survey they used owners that used their phones primarily for business use. Interestingly enough, they did the surveys before the 3G and 3GS came out.

"JD Power and Associates released the results of their annual Consumer Smartphone Survey with the iPhone running the table in five of the six categories. The iPhone's battery was the only category that it didn't lead/get a perfect score. iPhone also won in the business category earlier this year."

According to the survey results, Apple has high score of 791, followed by LG at 772 and Samsung at 759. The report says that "Apple ranks highest among smartphone manufacturers with a score of 791, performing particularly well in ease of operation, operating system, features and physical design." Interesting to note that in the traditional handset category, LG had the highest ranking with 733, followed by Sony Ericsson with 712. Apple also won a similar award from JD Power in Canada in 2008, but that appears to include traditional handsets.